US Airways CEO Doug Parker was non-committal when asked about American Airline's new livery at an employee meeting Thursday regarding the merger, a transcript shows.
The new American Airlines brand, unveiled just weeks before the merger, has drawn a lot of derision. So far, Parker and AMR Corp. chief executive Tom Horton have suggested in public that the new livery would stay with the new merged airline.
Horton was pretty firm on Thursday with my colleague Andrea Ahles in Fort Worth. Here's what he said about keeping the livery:
"Horton: It looks like something you would design if you were going to put American and US Airways together. But it is a new look. We are rolling it out very quickly. In fact, we have 60 new airplanes coming this year that will be delivered with the new livery. ... And I think it's a great presentation of the new American going forward.
But with US Airways employees Thursday, a securities filing shows Parker isn't so sure. Here's what he told employees:
Doug, lots of questions about that tail and that design right behind you.
That is the American Airlines livery and that’s the US Airways livery. I got a lot of questions on this today and I don’t have a great answer, mainly because this is the kind of – kind of a detail we just don’t have answers to yet. I’m not suggesting by any means that we won’t be able to [inaudible]. I just don’t know. I think that’s the kind of thing you want to go spend some time on, talk about what’s the right branding for the combined airline. I haven’t seen the work they’ve done to come up with the branding they have, but I know they spent a lot of time on it and they’re proud of it, so I don’t want to prejudge one way or another. I just want to – that’s a detail that still needs to be worked out and one that we’ll work out together.